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Brookston Beer Bulletin

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Jay R. Brooks on Beer
Updated: 15 min 21 sec ago

Beer In Ads #2253: Reputation

Fri, 04/21/2017 - 22:01
Friday’s ad is for Schlitz, from 1905. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In this...

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“Beer” By Humorist Josh Billings

Fri, 04/21/2017 - 16:30
You’ve probably never heard of Josh Billing, the pen name of 19th-century American humorist Henry Wheeler Shaw (April 21, 1818 – October 14, 1885). But in his day — the latter half of the 19th century — he was a pretty famous humorist and lectured throughout the United States. In terms of his...

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Beer Birthday: Steve Parkes

Fri, 04/21/2017 - 09:57
Today is the 57th birthday of Steve Parkes. Steve owns and runs the American Brewers Guild, which trains brewers. I’ve known Steve for a number of years now and he’s one of my favorite Brits in the industry. I had the pleasure of writing a profile of him for Beer Advocate magazine a few...

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Beer In Ads #2252: The After-Effects

Thu, 04/20/2017 - 22:38
Thursday’s ad is for Schlitz, from 1906. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In...

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Beer Birthday: Drew Beechum

Thu, 04/20/2017 - 16:43
Today is the 43rd birthday of Drew Beechum, who’s a past president of the Maltose Falcons homebrewing club and its current webmeister. He’s also the author of The Everything Homebrewing Book: All you need to brew the best beer at home! and writes a regular column for Beer Advocate...

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Beer Birthday: Brenden Dobel

Thu, 04/20/2017 - 08:07
Today is the 47th birthday of Brenden Dobel, head brewer at Thirsty Bear in San Francisco. Brenden grew up in the Bay Area, but learned brewing in Bavaria, at Doemans. He also brewed at Reccow and Broken Drum, before coming to Thirsty Bear over ten years ago. Brenden’s a terrific guy to share...

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Beer In Ads #2252: Taste

Wed, 04/19/2017 - 22:54
Wednesday’s ad is for Schlitz, from 1905. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In...

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Beer In Ads #2250: Value

Tue, 04/18/2017 - 22:55
Tuesday’s ad is for Schlitz, from 1905. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In...

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Beer Birthday: Alan McLeod

Tue, 04/18/2017 - 11:15
Today is also beer blogger extraordinaire Alan McLeod’s 54th birthday. Alan runs a good beer blog, called — curiously enough — A Better Beer Blog, which replaced his earlier “A Good Beer Blog.” I’m not sure what came first, the goodness or the blog. Anyway, though I’ve...

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Beer Birthday: Neil Miller

Tue, 04/18/2017 - 09:02
Today is the birthday of New Zealand beer writer Neil Miller. He writes regularly for Beer and Brewer magazine, the beer blog at Real Beer NZ and the Malthouse Blog. Though born in Scotland — Broxburn — he now calls Wellington his home. I met Neil when he was vising the states with Luke Nicholas...

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Beer In Ads #2249: The Yeast

Mon, 04/17/2017 - 22:03
Monday’s ad is for Schlitz, from 1906. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In this...

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Beer In Ads #2248: Aging

Sun, 04/16/2017 - 22:07
Sunday’s ad is for Schlitz, from 1905. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In this...

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Historic Beer Birthday: Emil Schandein

Sun, 04/16/2017 - 16:32
Today is the birthday of Emil Schandein (April 15, 1840-July 22, 1888). He was born in Bavaria, Germany, but emigrated to America when he was sixteen, in 1856. Arriving first in New York, he moved shortly thereafter to Philadelphia, and moved around quite a bit, until finally settling in Milwaukee,...

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Historic Beer Birthday: Alan Eames

Sun, 04/16/2017 - 11:25
Today is the birthday of Alan D. Eames (April 16, 1947-February 10, 2007). Eames was an anthropologist of beer and a writer, and was known as both the “Indiana Jones of Beer” and “The Beer King.” From Wikipedia: Eames acquired a reputation as the “Indiana Jones of...

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Historic Beer Birthday: William H. Biner

Sun, 04/16/2017 - 09:02
Today is the birthday of William H. “Billy” Biner (April 16, 1889-January 5, 1953). Biner was a journeyman brewer who worked for numerous breweries over his He was born in the Montana territory to Swiss immigrant parents. His father, Theophil Biner, knoew Leopold Schmidt and even worked...

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Beer In Ads #2247: Do You Ever See A Nervous Beer Drinker?

Sat, 04/15/2017 - 22:30
Saturday’s ad is for Schlitz, from 1905. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In...

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Historic Beer Birthday: William Leonard Hoerber

Sat, 04/15/2017 - 20:51
Today is the birthday of William Leonard Hoerber (April 5, 1849-May 7, 1933). He was the son of German-born John L. Hoerber, who founded the John L. Hoerber Brewery in 1858, after emigrating to Chicago, Illinois. William was brought up in the family business and took over the brewery after his...

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Historic Beer Birthday: William Cullen

Sat, 04/15/2017 - 15:01
Today is the birthday of William Cullen (April 15, 1710-February 5, 1790). He “was a Scottish physician, chemist and agriculturalist, and one of the most important professors at the Edinburgh Medical School, during its hay-day as the leading center of medical education in the English-speaking...

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Historic Beer Birthday: August Krug

Sat, 04/15/2017 - 12:08
Today is the birthday of August Krug (April 15, 1815-December 30, 1856). Krug was born in Miltenberg, Bavaria, Germany, but when he was 33, in 1848, emigrated to the U.S. and settle in central Wisconsin. He opened a restaurant and the following year, 1849, added a brewery, which was known then as...

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Historic Beer Birthday: Richard Katzenmayer

Sat, 04/15/2017 - 09:58
Today is the birthday of Richard Katzenmayer (April 15, 1839-October 3, 1893). He came with his family to America from the Bodensee, the European lake that borders Germany, Austria and Switzerland. They settled in New York City, and his father, John Katzenmayer, was a bookkeeper for a brewery...

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