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Jay R. Brooks on Beer
Updated: 2 min 23 sec ago

Beer Birthday: Melissa Cole

6 hours 53 min ago
Today is the 39th birthday of Melissa Cole, UK beer writer extraordinaire. I’d met Melissa first online and then in person at the Rake in London a few years ago. She’s also been coming over to our side of the pond to judge at both GABF and the World Beer Cup. She’s a great...

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Beer In Ads #1353: A Better Beer Naturally

Fri, 10/24/2014 - 22:03
Friday’s ad is for Gretz Beer, from 1951. This is from a series of billboard ads from the same year I stumbled upon, though I’m sure the originals in color are more spectacular. In this Gretz ad, they’re advertising it as “a better beer naturally.” I wonder what they...

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Beer In Ads #1352: Gimme Gold Label

Thu, 10/23/2014 - 21:55
Thursday’s ad is for Acme Beer, from 1951. This is from a series of billboard ads from the same year I stumbled upon, though I’m sure the originals in color are more spectacular. In this Acme ad for their Gold Label beer, they’re advertising it as a “new lighter, drier...

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Beer In Ads #1351: From The Land Of Sky Blue Waters

Wed, 10/22/2014 - 21:09
Wednesday’s ad is for Hamm’s, from 1951. This is from a series of billboard ads from the same year I stumbled upon, though I’m sure the originals in color are more spectacular. In this Hamm’s ad, using their iconic tagline “From the land of sky blue waters,”...

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When The Food Babe Talks, No Questions

Wed, 10/22/2014 - 14:24
This would almost be funny, if I didn’t consider her misinformation so dangerous. Oh, and a h/t to Maureen Ogle for this one. Dr. Kevin M. Folta, who is the chairman of the Horticultural Sciences Department at the University of Florida, writes on his blog, Illumination, about a recent visit...

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Beer Birthday: Jonathan Cutler

Wed, 10/22/2014 - 09:42
Today is the 42ND birthday of Jonathan Cutler, brewmaster/owner of Piece Brewing in Chicago. His brewpub makes great pizza and even better beer. Plus, he’s a terrific, fun person. He even got a shout-out at the Academy Awards a coiuple of years ago, when Quentin Tarantino said “Piece...

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Beer In Ads #1350: This Is How Beer Ought To Taste

Tue, 10/21/2014 - 22:27
Tuesday’s ad is for the Continental Can Company, from 1935, the year beer cans debuted. I love the innocent photo, and that tagline: “Say! This Is How Beer Ought To Taste!” And the can itself is priceless in its generic-ness, not to mention “Cap Sealed” and...

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Beer Birthday: Lucy Saunders

Tue, 10/21/2014 - 09:31
because beer is food: in cooking, at the table, and by the glass … So begins the website of beer cook Lucy Saunders, whose birthday is today. Lucy has done much to promote both cooking with beer and enjoying food with beer through her books and other writings. She’s a treasure, in more...

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Beer In Ads #1349: As Good To Your Taste As It Is To Your Thirst

Mon, 10/20/2014 - 22:44
Monday’s ad is for Rheingold Extra Dry Lager Beer, from 1964. How about the head on that mug? One down, one to go. And only a few more peanuts left. It really is “as good to your taste as it is to your thirst.” But buried in the text is a baseball reference, too....

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Keep Moving For The Next Session

Mon, 10/20/2014 - 14:53
For our 93rd Session, our host is Brian Devine, who writes The Roaming Pint, along with Maria Scarpello, and the pair “have been traveling around in their 29-foot RV, named Stanley, since August 2010 seeking out all kinds of great beer destinations.” For their topic, they’ve...

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Beer Birthday: Sean Paxton

Mon, 10/20/2014 - 10:42
Today is the 42nd birthday of Sean Paxton, a.k.a. The Homebrew Chef. Sean is a mad alchemist in the kitchen and puts on some wonderful food and beer spectacles. Plus he’s a terrific homebrewer, an even better human being and a great friend. Join me in wishing Sean a very happy birthday. At...

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Beer In Ads #1348: Cool It With The Friendmaker

Sun, 10/19/2014 - 22:39
Sunday’s ad is for Reading Premium Beer, my hometown beer, from 1969. It’s an interesting package they’re selling, 16 oz. pint size bottles in a six pack, but notice they refer to them as “glass cans.” In the 1950s they adopted my favorite ad slogan of all-time:...

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Beer Birthday: John Tucci

Sun, 10/19/2014 - 15:47
Today is also the 47th birthday of John Tucci, who until it closed not too long ago, was the brewmaster for the San Francisco Gordon Biersch brewpub. John’s one of Gordon Biersch’s best and most senior brewers, especially his one-offs that he brewed at that location. He’s also a...

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A Love Story: Brewing Yeast & Fruit Flies

Sun, 10/19/2014 - 15:45
There was an interesting story posted on Popular Science, specifically their BeerSci series. They did a great job of spinning the story as a love story, albeit an unusual one between fruit flies and brewer’s yeast, especially since the original title of the study they’re reporting on...

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Beer Birthday: Ron Pattinson

Sun, 10/19/2014 - 12:58
Today is the 58th birthday of Ron Pattinson, a brewing historian who writes online at Shut Up About Barclay Perkins. Ron lives in Amsterdam but is obsessed with the British brewery Barclay Perkins, which is what the title of his blog refers to. I have not yet had the pleasure of meeting Ron in...

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Beer In Ads #1347: An American Product For Lovers Of Quality

Sat, 10/18/2014 - 22:14
Saturday’s ad is for Rainier Beer, from the Seattle Brewing & Malting Co., from around the turn of the 19th century, plus or minus. I love the pseudo patriotic tagline: “An American Product for Lovers of Quality.” Not to mention the Statue of Liberty holding up a bottle of...

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Beer Birthday: Chris Swersey

Sat, 10/18/2014 - 09:50
Today is the 50th birthday of Chris Swersey, who’s on the staff of the Brewers Association as the Competition Manager for both the Great American Beer Festival and the World Beer Cup. He coordinates all the judges, volunteers and the thousands of beers needed for each festival. It’s a...

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Beer In Ads #1346: Busch Extra Dry

Fri, 10/17/2014 - 22:15
Friday’s ad is for Busch Extra Dry, a ginger ale that Anheuser-Busch produced, presumably during prohibition (though possibly not, there is a bottle of Budweiser inset at the bottom of the ad, but I can’t quite make out the text). With the tagline Chambertin [a French red wine] held...

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Beer In Ads #1345: Miller’s Mondrian

Thu, 10/16/2014 - 21:48
Thursday’s ad is for Miller High Life, from the 1950s. Miller did a series of these ads with sparse, minimalist decoration. In this one, it looks like the wall at the back was designed by Piet Mondrian, the Dutch modern artist. It sure looks like it’s going to be a great party,...

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The Unintended Consequences Of Prohibitionist Propaganda

Thu, 10/16/2014 - 14:53
So I know this is one of those thorny issues that tends to fire people up and argue from an emotional point of view. That being said, the issue of a woman drinking when pregnant is a tough one, especially because the science is not exactly as settled as people believe. My understanding is that...

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