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Jay R. Brooks on Beer
Updated: 18 min 7 sec ago

Beer In Ads #1166: Pat Harder For Blatz

Sat, 04/19/2014 - 22:48
Saturday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is...

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The Mythical Monolith Of Big Alcohol

Sat, 04/19/2014 - 16:25
Since the end of February, Alcohol Justice (AJ) has been tweeting the following: Big Alcohol will never admit #3 http://bit.ly/1mFY39E Alcohol classified carcinogenic 25 years ago It’s part of their new series of things that “Big Alcohol will never admit.” I think somebody forgot...

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Beer In Ads #1165: Uta Hagen For Blatz

Fri, 04/18/2014 - 21:49
Friday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest...

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Beer Birthday: Alan McLeod

Fri, 04/18/2014 - 17:51
Today is also beer blogger extraordinaire Alan McLeod’s 51st birthday. Alan runs a good beer blog, called — curiously enough — A Good Beer Blog. I’m not sure what came first, the goodness or the blog. Anyway, though I’ve yet to meet Alan in person I feel as if he’s already a...

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Budweiser Beer Tumbler 1879

Fri, 04/18/2014 - 14:30
I came across this interesting patent design for a beer tumbler this morning for Budweiser that was patented on June 10, 1879 by C. Conrad. Liquor importer Carl Conrad is one of the more forgotten names from the history of Anheuser-Busch. He was at least partially responsible, along with his...

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The Hoplist

Fri, 04/18/2014 - 12:41
I got a press release yesterday from a Julian Healey about a project he’s just launched. His new website from Australia is The Hoplist, and includes information on at least 268 varieties of hops, which they claim is the “biggest list of hops … ever.” And that seems right,...

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Next Session Focuses On Local History

Fri, 04/18/2014 - 10:30
For our 87th Session, our host is Reuben Gray, from The Tale of the Ale. For his topic, he’s chosen a local theme, all about Local Brewery History. He’s asking you to “give your readers a history lesson about a local brewery,” and here’s the details: In Session 87, I...

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Beer Birthday: Neil Miller

Fri, 04/18/2014 - 08:20
Today is the birthday of New Zealand beer writer Neil Miller. He writes regularly for Beer and Brewer magazine, the beer blog at Real Beer NZ and the Malthouse Blog. Though born in the UK — Broxburn — he now calls Wellington his home. I met Neil when he was vising the states with Luke […]

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Beer In Ads #1164: Budweiser Is For Girls

Thu, 04/17/2014 - 21:57
Thursday’s ad may not be a real ad, I’m not entirely sure. It’s for a Brasserie Belden, which I can’t find any information about at all. And the nature of the ad, more like a political attack ad, makes it seem more like a spoof than a real ad that someone might have actually ran....

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Beverage Industry’s State Of American Beer Report

Thu, 04/17/2014 - 15:41
The Atlantic magazine had a good round-up of the State of American Beer, based on a report from the trade publication Beverage Industry. Beverage Industry’s March issue had a series of articles on different segments, including Craft brewers’ sales growth continues, Domestic beer case...

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Elderly Imbibing

Thu, 04/17/2014 - 12:32
The closer I get to old age, seemingly swifter with every passing year, the more I’ve been noticing that serious people younger than me are worried that senior citizens might be drinking a bit to much at the end of their lives. Hmm. A couple of days ago, the personification of the sheriff of...

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Beer In Ads #1163: Biere Paillette Seagull

Wed, 04/16/2014 - 22:16
Wednesday’s ad is for Biere Paillette, from Brasserie Paillette in Le Havre, Seine-Maritime, France. This one shows a seagull swooping in for a sip of beer floating on the sea. Beautiful.

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Beer & Women By Anonymous

Wed, 04/16/2014 - 10:23
Today is the birthday of the late Alan Eames, one of the first Americans who wrote extensively about beer, especially in a serious way, mining history and culture for his topics. I never met Alan, though I talked to him on the phone a few times. When he passed away a few years ago, my […]

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Beer In Ads 1162: Come And Get It

Wed, 04/16/2014 - 08:53
Tuesday’s ad is by the beer industry, from the later 1950s when things were friendlier. This pro-beer industry ad is from after the “Beer Belongs” series ended its run in 1956. Showing a group of campers by the side of a lake, I love the tagline (it’s such a creature of its...

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Beer In Ads #1161: Beer With The High I.Q.

Mon, 04/14/2014 - 22:08
Monday’s ad is for Acme Beer, from maybe the 1940s or 50s. I assume the model is a famous actress, but I confess I don’t recognize her. The somewhat wieldy bit of the ad copy is that “I.Q.” stands for “It Quenches.” How exactly does a beer have a “high it...

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Beer In Ads #1160: Prescription For A Long And Happy Life

Sun, 04/13/2014 - 22:15
Sunday’s ad is by the United States Industrial Foundation, from around the same time as their “Morale is a Lot of Little Things” campaign during World War 2, though this one may be just after the war. What more could a man want: a brook, a fish and a beer. One of out three...

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Beer Birthday: Ray McCoy

Sun, 04/13/2014 - 13:03
If you’re on the national beer festival circuit, you’ve no doubt seen Ray McCoy, whose birthday is today. In 2003, Ray was crowned “Beer Drinker of the Year” in the contest sponsored by Wynkoop. Ray and his wife, Cornelia Corey (herself a 2001 BDOTY, making them the only...

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World Beer Cup Awards 2014

Sun, 04/13/2014 - 10:21
The 2014 World Beer Cup Awards were announced Friday night in Denver, Colorado. This was the 12th time for the biennial international competition, with a record 4,754 entries from 1,403 breweries in 58 countries, judged by 219 judges (including yours truly). One interesting note about this...

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Beer Birthday: Julie Johnson

Sun, 04/13/2014 - 08:50
Today is the birthday of Julie Johnson, who until recently was the editor of All About Beer magazine, headquartered in Durham, North Carolina. Julie is without a doubt one of the nicest people in the industry and a pleasure to work with. Plus she likes odd little German trolls almost as much as I...

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Beer In Ads #1159: Enjoy A Double Diamond Today

Sat, 04/12/2014 - 22:11
Saturday’s ad is for the British beer by Inde Coope, Double Diamond Burton Pale Ale, from probably the 1950s. The ad shows a nice illustration of a tray with a bottle and two glasses, one full, with a second bottle about to be opened. But I confess I’m confused about this bit of the ad...

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