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Jay R. Brooks on Beer
Updated: 9 min 1 sec ago

Beer Birthday: Tom Peters

3 hours 26 min ago
My good friend Tom Peters, one of the owners of Monk’s Cafe and Belgian Beer Emporium in Philadelphia, Pennsylvania, turns 60 today. His enthusiasm for and promotion of Belgian beer has few equals. And he throws perhaps the best late night parties of anyone I’ve ever known. Join me in...

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Beer In Ads #1266: Schlitzsong

Tue, 07/29/2014 - 22:29
Tuesday’s ad is again for Schlitz, from 1958 (though parts of it are from previous years). Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled “Schlitzerland, U.S.A., or...

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Beer Birthday: Garrett Oliver

Tue, 07/29/2014 - 13:50
Today is Garrett Oliver’s 52nd birthday. Garrett is the head brewer at Brooklyn Brewery and has done more for the craft beer industry to promote pairing food and beer than just about any other person alive. If you haven’t picked up a copy of his book, The Brewmaster’s Table, you...

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Beer In Ads #1265: Schlitzerland, U.S.A.

Mon, 07/28/2014 - 21:32
Monday’s ad is for Schlitz, from 1958. Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along...

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Craft Beer Continues To Grow

Mon, 07/28/2014 - 09:39
Craft brewers enjoyed continued growth through the first half of 2014, according to new mid-year data recently released by the Brewers Association, the trade group representing smaller brewers. Craft beer production increased 18 percent by volume during the first half of the year (though the new...

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Beer In Ads #1264: Ski Lesson

Sun, 07/27/2014 - 23:28
Sunday’s ad is yet another one for Schlitz, this one from 1962. Wow, just look at that head. But it’s the actual ski lesson that sets the ad apart. “Point tips downhill. Bend knees. Go! Where? Straight to the nearest glass of Schlitz.” The post Beer In Ads #1264: Ski Lesson...

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Beer Birthday: John Mallett

Sun, 07/27/2014 - 11:11
Today is John Mallett’s 50th birthday, John is the production manager at Bell’s Brewery in Kalamazoo, Michigan, a post he’s held since 2001. John has a great sense of humor and I recall a particularly side-splitting kvetching evening-long conversation with him and Fal Allen at CBC...

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Beer In Ads #1263: Set Up The Fun

Sat, 07/26/2014 - 23:15
Saturday’s ad is yet another one for Schlitz, this one from 1957. It’s yet another bowling scene, back from when bowling was really popular, asking us to “set up the fun with light refreshment.” Mary or Joan (ca’t tell which) is giving some liquid courage to Dave or...

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Beer Birthday: Mark Ruedrich

Sat, 07/26/2014 - 09:03
Today is the 63rd birthday of Mark Ruedrich, co-owner, and original brewer, of North Coast Brewing in Fort Bragg. Mark was a marine biologist who discovered good beer while living in England. Looking for a spot to build a brewery in Northern California, he was drawn to the tidal pools around Fort...

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Beer In Ads #1262: Move Up To Quality …

Fri, 07/25/2014 - 22:19
Friday’s ad is another one for Schlitz, this one from 1959. It’s a fall scene, but despite all the changing leaves outside that probably need raking, they’re inside and cozy. Instead the man is reading the newspaper while his wife is pouring him a Schlitz. Despite the scene,...

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Beer Birthday: Paul Gatza

Fri, 07/25/2014 - 12:40
Today is also Paul Gatza’s 50th birthday. Paul is the Director of the Brewers Association in Boulder, Colorado. He’s held numerous executive positions with the BA and its previous incarnation, the Association of Brewers. An avid homebrewer, Paul is great face for the BA and a terrific...

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Beer Birthday: Vinnie Cilurzo

Fri, 07/25/2014 - 10:44
Today is the 44th birthday of Vinnie Cilurzo, founder and brewmaster at Russian River Brewing. Unless you’ve been living under a rock, you know Vinnie is one of the best brewers in America and is credited with having made the first Imperial IPA. His Russian River Brewery in Santa Rosa,...

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Beer In Ads #1261: Enjoy The Difference!

Thu, 07/24/2014 - 22:04
Thursday’s ad is another one for Schlitz, this one from 1961. What’s the difference they want you to enjoy? Why it’s “that deep, cool, kiss-of-the-hops flavor,” of course. They want you to “move up to Schlitz.” But what’s with the animals on the wall....

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Beer Birthday: John Harris

Thu, 07/24/2014 - 10:40
Today is John Harris’ 51st birthday. Until a little while ago, John was the head brewer at Full Sail Brewing and was responsible for many of their excellent beers. He’s more recently opened his own brewery in Portland, Ecliptic Brewing. John also plays washboard with the Rolling Boil...

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Beer In Ads #1260: Memories Of A Kiss

Wed, 07/23/2014 - 21:22
Wednesday’s ad is for Schlitz, from 1944. The rugged man, sitting at a glass table with blueprints on it, and with surveying equipment in the background, stares longingly at a poster on the wall. The poster is itself an older ad for Schlitz, during their “Just the Kiss of the...

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Beer Birthday: Fergus Carey

Wed, 07/23/2014 - 10:49
Today is the 51st birthday of Fergus Carey, better known simply as Fergie. Fergie owns Fergie’s Pub in Philadelphia, Pennsylvania and is co-owner of Monk’s Cafe with Tom Peters and is also a partner in Nodding Head Brewery. Fergie’s always a fun person to have around and...

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Beer In Ads #1259: Taste The Moment

Tue, 07/22/2014 - 21:54
Tuesday’s ad is for Erlanger, from 1980. Erlanger was part of the Joseph Schlitz stable of brands when this ad ran, but was acquired by Stroh’s two years later. Stroh’s promptly killed the brand shortly thereafter. It’s certainly an interesting looking bottle and glass....

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Beer Birthday: Travis Smith

Tue, 07/22/2014 - 16:33
Today is also the 35th birthday of Travis Smith, who’s the founder of Societe Brewing Co. in San Diego. Before that, Travis brewed at Russian River Brewing for a number of years, before moving south, where he brewed at both The Bruery and the La Jolla Brewhouse. His brewery has quickly become...

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Beer Birthday: Steve Grossman

Tue, 07/22/2014 - 10:01
Today is the 62nd birthday of Steve Grossman, the Beer Ambassador at Sierra Nevada, and co-founder Ken Grossman’s older brother. “Steve grew up in Southern California, where he and his younger brother Ken learned about the art of home brewing. Steve continued to homebrew throughout...

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Beer In Ads #1258: Real Gusto

Mon, 07/21/2014 - 23:51
Monday’s ad is another one for Schlitz, this time from 1977. In the ad, a stadium beer salesman wearing all white is pouring two bottles of Schlitz into paper cups — remember paper cups? The post Beer In Ads #1258: Real Gusto appeared first on Brookston Beer Bulletin.

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