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Jay R. Brooks on Beer
Updated: 21 min 6 sec ago

Beer Birthday: Vinnie Cilurzo

Fri, 07/25/2014 - 10:44
Today is the 44th birthday of Vinnie Cilurzo, founder and brewmaster at Russian River Brewing. Unless you’ve been living under a rock, you know Vinnie is one of the best brewers in America and is credited with having made the first Imperial IPA. His Russian River Brewery in Santa Rosa,...

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Beer In Ads #1261: Enjoy The Difference!

Thu, 07/24/2014 - 22:04
Thursday’s ad is another one for Schlitz, this one from 1961. What’s the difference they want you to enjoy? Why it’s “that deep, cool, kiss-of-the-hops flavor,” of course. They want you to “move up to Schlitz.” But what’s with the animals on the wall....

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Beer Birthday: John Harris

Thu, 07/24/2014 - 10:40
Today is John Harris’ 51st birthday. Until a little while ago, John was the head brewer at Full Sail Brewing and was responsible for many of their excellent beers. He’s more recently opened his own brewery in Portland, Ecliptic Brewing. John also plays washboard with the Rolling Boil...

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Beer In Ads #1260: Memories Of A Kiss

Wed, 07/23/2014 - 21:22
Wednesday’s ad is for Schlitz, from 1944. The rugged man, sitting at a glass table with blueprints on it, and with surveying equipment in the background, stares longingly at a poster on the wall. The poster is itself an older ad for Schlitz, during their “Just the Kiss of the...

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Beer Birthday: Fergus Carey

Wed, 07/23/2014 - 10:49
Today is the 51st birthday of Fergus Carey, better known simply as Fergie. Fergie owns Fergie’s Pub in Philadelphia, Pennsylvania and is co-owner of Monk’s Cafe with Tom Peters and is also a partner in Nodding Head Brewery. Fergie’s always a fun person to have around and...

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Beer In Ads #1259: Taste The Moment

Tue, 07/22/2014 - 21:54
Tuesday’s ad is for Erlanger, from 1980. Erlanger was part of the Joseph Schlitz stable of brands when this ad ran, but was acquired by Stroh’s two years later. Stroh’s promptly killed the brand shortly thereafter. It’s certainly an interesting looking bottle and glass....

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Beer Birthday: Travis Smith

Tue, 07/22/2014 - 16:33
Today is also the 35th birthday of Travis Smith, who’s the founder of Societe Brewing Co. in San Diego. Before that, Travis brewed at Russian River Brewing for a number of years, before moving south, where he brewed at both The Bruery and the La Jolla Brewhouse. His brewery has quickly become...

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Beer Birthday: Steve Grossman

Tue, 07/22/2014 - 10:01
Today is the 62nd birthday of Steve Grossman, the Beer Ambassador at Sierra Nevada, and co-founder Ken Grossman’s older brother. “Steve grew up in Southern California, where he and his younger brother Ken learned about the art of home brewing. Steve continued to homebrew throughout...

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Beer In Ads #1258: Real Gusto

Mon, 07/21/2014 - 23:51
Monday’s ad is another one for Schlitz, this time from 1977. In the ad, a stadium beer salesman wearing all white is pouring two bottles of Schlitz into paper cups — remember paper cups? The post Beer In Ads #1258: Real Gusto appeared first on Brookston Beer Bulletin.

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Buddy’s Beer Garden

Mon, 07/21/2014 - 13:40
Yesterday Ken Weaver tweeted out he was watching Buddy’s Beer Garden. An inveterate animation lover, I wanted to see it, too. Buddy’s Beer Garden is part of the Looney Tunes series from Warner Brothers, and features Buddy, in the second of the 23 cartoons he starred in. Buddy’s...

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Beer Birthday: Alec Moss

Mon, 07/21/2014 - 09:10
Today is Alec Moss’ 70th birthday — The Big 7-0 — which is quite frankly still hard to believe. Alec doesn’t look a day over 40! Must be the beer and motorcycles. I first got to know Alec when I worked with him on some private label contract beers I did for BevMo when he […] The...

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Beer In Ads #1257: You’re Out Of Beer

Sun, 07/20/2014 - 22:09
Sunday’s ad is another one for Schlitz, this time from 1968. In the ad, a man is looking over his shoulder as a woman (waitress, girlfriend, sister, wife?) tops off his glass of beer before it goes empty. Because “When you’re out of Schlitz, you’re out of beer.” And...

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Beer Birthday: Arne Johnson

Sun, 07/20/2014 - 09:49
Today is my friend Arne Johnson’s 49th birthday. Arne is the head brewer at Marin Brewing in Larkspur, California. Arne makes some great beers and is a terrific person to boot. Join me in wishing Arne a very happy birthday. Arne and me at the Brewer’s Dinner at GABF in 2006. Arne...

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Beer In Ads #1256: The Real Joy Of Good Living …

Sat, 07/19/2014 - 22:39
Saturday’s ad is for Schlitz, this time from 1959. It originally ran in Ebony magazine, showing a handsome looking couple behind what’s either an incredibly beautiful sunset or a fake backdrop, I can’t quite tell which. The post Beer In Ads #1256: The Real Joy Of Good Living...

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Beer In Ads#1255: How To Get The Dishes Done

Fri, 07/18/2014 - 22:04
Friday’s ad is another one for Schlitz, this time from 1951. Want to get your man off the couch watching the baseball game? Ply him off the Lazyboy by waving a bottle of beer at him. “When there’s Schlitz in the picture, even a domestic chore becomes an attractive...

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Beer Birthday: Glenn Payne

Fri, 07/18/2014 - 13:48
Today is also the 60th birthday of Glenn Payne, an Englishman wearing many beer hats. I first met Glenn many moons ago when he was the beer buyer for Safeway in the UK. Since then, we’ve judged together many times at both GABF and the World Beer Cup, and I think once at the Great...

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Hops & History 2

Fri, 07/18/2014 - 12:43
Last year, the San Francisco Brewers Guild put together a fun event at the Old Mint with Flipside and the San Francisco Museum and Historical Society called Hops & History, in which I was the moderator of a panel discussion about opening and running a brewery in the city of San Francisco, and...

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Beer Birthday: Carol Stoudt

Fri, 07/18/2014 - 09:10
Today is Carol Stoudt’s birthday. She and her husband Ed started the first microbrewery in Pennsylvania, Stoudt Brewing, not far from where I grew up. After my grandfather retired, he worked part time there helping out with maintenance. He was married to Ed’s aunt so I’m distantly...

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Beer In Ads #1255: 7th Inning Schlitzstretch

Thu, 07/17/2014 - 22:29
Thursday’s ad is for Schlitz, from 1957. Given we’re in the middle of the all-star break, I figured a “7th Inning Schlitzerstretch” might be in order. It’s subtitled “How Cheering Raises A Schlitzthirst.” I confess I love the Schlitzerland ad campaign,...

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Beer In Ads #1254: The Talk Of The Town

Wed, 07/16/2014 - 21:57
Wednesday’s ad is for Knickerbocker Beer, from 1952. It’s hard to believe that even in 1952 you could advertise a beer with guy that looked like such a dandy. Not to mention the beer was “Extra light … frosty-dry … less ‘filling,’ too!” What exactly...

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