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Jay R. Brooks on Beer
Updated: 15 min 8 sec ago

Beer In Ads #1408: Yuletide Pabst

Thu, 12/18/2014 - 22:34
Thursday’s holiday ad is for Pabst Blue Ribbon, from 1935. According to the ad, during the Yuletide season “It’s time for Pabst.” Happy Holidays! The post Beer In Ads #1408: Yuletide Pabst appeared first on Brookston Beer Bulletin.

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Beer In Ads #1407: Hammering The Rheingold Wreath

Wed, 12/17/2014 - 23:49
Wednesday’s ad is for Rheingold Beer, from 1943, and features Miss Rheingold from that year, Sonia Gover. Holding a hammer in her hand, she’s presumably just hung the wreath. Nice job. Was “The Season’s Greetings” already painted on the wall? The post Beer In Ads...

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Beer In Ads #1406: 62 Individual Reasons To Drink

Tue, 12/16/2014 - 22:06
Tuesday’s ad is for the Coopers 62, from 2011. Although it’s a newer ad, given that I post my own reasons to drink for any given day, this ad certainly spoke to me, despite most of the reasons being fairly pedestrian. But in a sense, that was the point, that any reason was good enough...

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Big Brands Continue To Slide

Tue, 12/16/2014 - 14:24
For the last several years, sales of some of the major beer brands have been slipping, and not just the sub-premiums or secondary packages but even once mighty flagships. 24/7 Wall Street has a new list of some of these brands, characterized as Beers Americans No Longer Drink. Using data from Beer...

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Beer Birthday: Nicole Erny

Tue, 12/16/2014 - 09:31
Today is the 31st birthday of Nicole Erny, a certified Master Cicerone and passionate beer lover, who used to work at The Trappist and as a “Beer Ambassador” at the CommonWealth Cafe & Public House, both in beautiful downtown Oakland. She also used to work with Ray Daniels’...

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Beer In Ads #1405: Hay, Good Wholesome Beer

Mon, 12/15/2014 - 21:54
Monday’s ad is for the Brewers’ Society, from 1956. Similar to the ads in America by the United States Brewers Foundation that ran around the same time, the British ads used taglines like “Good Wholesome BEER” and “The best long drink in the world!” After working...

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Beer In Ads #1404: The Height Of Hospitality

Sun, 12/14/2014 - 21:59
Sunday’s ad is for Pabst Blue Ribbon, from 1911. I love the outfit on the server, that must be some posh establishment he works for. I love that Pabst is working so hard to position PBR as the classy beer, and especially this sentiment: “Pabst Blue Ribbon is the ultimate choice of all...

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Beer In Ads #1403: To Everyone Who’s Slipping Into The Groove

Sat, 12/13/2014 - 23:31
Saturday’s ad is also for Budweiser, another later one from 1984, although it feels more dates than its thirty years. Those are some very happy-looking people spinning records. Records … anybody remember those? The post Beer In Ads #1403: To Everyone Who’s Slipping Into The...

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Beer In Ads #1402: Bud Waterfall

Fri, 12/12/2014 - 22:19
Friday’s ad is for Budweiser, a later one from 1983. We just had 5-7 inches of rain dumped on us (not that it will help the drought) but this ad of a waterfall of Budweiser flowing from Bud Can Mountain seemed appropriate. They do say shampooing with beer is good for your hair, but taking...

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Beer In Ads #1401: Every Drop Tells You Why

Thu, 12/11/2014 - 22:12
Thursday’s ad is for Budweiser, from 1965. It’s gatefold two-pager, with an empty bottle of Bud on its side. Only some residual foam remains in the bottle, slowly dripping out, with the tagline “… Every drop tells you why Budweiser is the largest-selling beer in the...

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Where America Got Its Booze

Thu, 12/11/2014 - 11:27
Here’s a fun article I stumbled upon that appeared in Popular Science. “Where America Gets Its Booze” was a feature story in their May 1930 issue. “Where America Gets Its Booze” is an interview with America’s “Prohibition Commissioner,” Dr. James M....

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Beer In Ads #1400: Windisch-Muhlhauser Brewing Co.

Wed, 12/10/2014 - 23:41
Wednesday’s ad is for the Windisch-Muhlhauser Brewing Co., from some time in the late 1800s. The brewery was founded in 1866, in Cincinnati, by Conrad Windisch and Gottleib and Heinrich Muhlhauser, but was later known as the Lion Brewery and later the Burger Brewing Co., before closing in...

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Beer Birthday: Jack Joyce

Wed, 12/10/2014 - 12:12
The original rogue, Jack Joyce, who founded Oregon Brewing — better known today as Rogue — would have celebrated his 72nd birthday today. Sadly, he passed away earlier this year, in late May. Join me in drinking a toast to Jack’s memory today. Jack (on right) at the Oregon Brewers Festival...

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Beer In Ads #1399: H. Clausen & Son

Tue, 12/09/2014 - 21:58
Tuesday’s ad is for Bock Beer by H. Clausen & Son, from 1879. According to BeerHistory.com’s page Brewing in America in 1879, there were 365 breweries in New York at that time, and H. Clausen & Son was the 9th largest, with barrels sold just under 90,000. it was located at...

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Beer Birthday: Merideth Canham-Nelson

Tue, 12/09/2014 - 12:30
Today is also the birthday of Merideth Canham-Nelson, the better half of The Beer Geek duo that also includes Chris Nelson. I’d tell you what birthday she’s celebrating this year, but I don’t actually know. Merideth also recently published Teachings From the Tap, her account of...

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Craft: New Documentary About California Breweries

Tue, 12/09/2014 - 10:33
This looks interesting. Jeff Smith and Fran Ellsworth are directing and producing a new documentary film about California breweries entitled “Craft: The California Beer Documentary.” They recently released their first trailer, which you can watch below. All I know at this point is from...

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Beer Birthday: Fritz Maytag

Tue, 12/09/2014 - 08:17
Fritz Maytag, who bought the failing Anchor Brewery in 1965 and turned it into a model for the microbrewery revolution, celebrates his 77th birthday today. It’s no stretch to call Fritz the father of craft beer, he introduced so many innovations that are common today and influenced countless...

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Beer In Ads #1398: Tooheys Flag Ale

Mon, 12/08/2014 - 22:11
Monday’s ad is for Tooheys Flag Ale, from 1930. Tooheys was founded in 1869 in a suburb of Sydney in New South Wales, but today is part of Lion Nathan. The beautiful ad was done by famed Australian artist Walter Jardine. The post Beer In Ads #1398: Tooheys Flag Ale appeared first on...

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CCBA 25th Anniversary Round-Up Video

Mon, 12/08/2014 - 10:24
Early last month, the California Craft Brewers Association celebrated its 25th anniversary with a two-day conference in Santa Rosa. I gave a talk on the history of craft beer in the Golden State, and there many other seminars, including a wonderful panel discussion with three craft beer pioneers,...

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Beer In Ads #1397: The Tables Turned — The Dream

Sun, 12/07/2014 - 22:28
Sunday’s ad is for MacLachlans’ Castle Ale, from 1928. The beer was brewed in Edinburgh, on Duddingston Road West, and at other times the brewery was also called Tennent’s Brewery, and apparently they also had a brewery in Glasgow, and operated until around 1955. I love the...

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