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Jay R. Brooks on Beer
Updated: 2 min 16 sec ago

Beer In Ads #1289: Good For You Water Skiing

Thu, 08/21/2014 - 22:58
Thursday’s ad is yet another one from the United States Brewers Foundation, also from 1959. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. After a couple gets up on water skis — “Good for you! — is apparently yelled...

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Iowa Sinkhole May Be 150-Year Old Beer Cave

Thu, 08/21/2014 - 15:00
Last month during a routine inspection, a Cedar Rapids, Iowa bridge inspector found a suspicious looking hole in the ground. At first, he thought it might be a “potentially hazardous sinkhole near an Interstate 380 access ramp,” but as he, and others looked closer, it may actually be a...

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Beer Birthday: Zambo

Thu, 08/21/2014 - 09:40
Today is the birthday of David Zamborski, better known to the brewing world as simply “Zambo.” He used to brew for BJs in Southern California but a number of years ago moved to San Francisco to take over the brewpub operations at 21st Amendment. Zambo’s been a welcome addition to...

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Beer In Ads #1288: Good For You Horsing Around

Wed, 08/20/2014 - 22:25
Wednesday’s ad is another one from the United States Brewers Foundation, this time from 1959. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. After a great jump on your horse — “Good for you! — they suggest having a...

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Beer Birthday: Julie Radcliffe Atallah

Wed, 08/20/2014 - 08:45
Today is the birthday of Julie Radcliffe Atallah, co-owner of one of the nation’s premiere beer stores, Bruisin’ Ales in Asheville, North Carolina. We took a family vacation to Asheville a few years ago and got to know Julie and her husband Jason. They were great hosts and terrific...

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Beer In Ads #1287: Time For A Breather

Tue, 08/19/2014 - 21:45
Tuesday’s ad is yet another one from the United States Brewers Foundation, again from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. I love the ad copy on all of these. “Beer has its own wonderful way of...

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Couch Trippin’ Contest

Tue, 08/19/2014 - 20:30
Lagunitas Brewing, my local down the street, is having a fun contest to win a a party in your home. That is, they’ll bring the Lagunitas Couch Trippin’ party to your home. What could be simpler? So it is pretty simple, just do the following: Snap a photo of your couch & Lagunitas...

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Beer In Ads #1286: Best Part Of The Day

Mon, 08/18/2014 - 23:26
Monday’s ad is another one from the United States Brewers Foundation, also from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. I love the ad copy on all of these. “Beer has its own way of making this the...

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Beer Birthday: Don Feinberg

Mon, 08/18/2014 - 09:10
Today is Don Feinberg’s 59th birthday. Don, along with his wife Wendy Littlefield, runs the Belgian export company Vanberg & DeWulf. Their portfolio includes such great beer lines as Dupont, Castelain and Dubuisson (Bush). They were also the original founders of Brewery Ommegang. Three...

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Beer In Ads #1285: Come And Get It

Sun, 08/17/2014 - 23:05
Sunday’s ad is another one from the United States Brewers Foundation, also from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. The ad copy on this is priceless, too. “Beer has its own friendly way of saying...

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Beer Birthday: Jen Garris

Sun, 08/17/2014 - 15:42
Originally a sculptor, Jen Garris, has been involved in San Francisco’s beer scene as long as anyone I know. She’s worked for Magnolia and New Belgium, as well as many others in the Bay Area. A few years ago she opened the Pi Bar in San Francisco, along with boyfriend Rich Rosen, who...

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Beer In Ads #1284: The Accordion Player

Sat, 08/16/2014 - 22:49
Saturday’s ad is for Rheingold Beer, this one from 1949, and features Miss Rheingold from that year, Pat McElroy. In this ad, she’s sitting in a hay wagon, playing an accordion. Today is the first day of the 24th annual Cotati Accordion Festival, the two-day music festival in the town...

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Beer Birthday: John Pinkerton

Sat, 08/16/2014 - 15:22
Today is also the 45th birthday of John Pinkerton, founder and brewmaster of Moon River Brewing in Savannah, Georgia. John is also involved in Beer America TV. He also brews some terrific beers and is great fun to drink a beer or three with. Join me in wishing John a very happy birthday. At All...

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Beer Birthday: Dann Paquette

Sat, 08/16/2014 - 09:46
Today is the 46th birthday of Dann Paquette, who along with his wife Martha Holley-Paquette, founded the Pretty Things Beer and Ale Project. It’s a fairly unique idea. They don’t own a brewery but they don’t contract brew either. They rent the brewery and Dann does all the work...

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Beer In Ads #1283: Let’s Just Sit Awhile

Fri, 08/15/2014 - 23:04
Thursday’s ad is still another one from the United States Brewers Foundation, again from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. The ad copy on this is priceless, too. “Beer has its own wonderful way of...

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At GBBF

Fri, 08/15/2014 - 11:21
I love the Great British Beer Festival, and it’s a crying shame I don’t get over the pond often enough to attend it. Happily, Mark Dredge, who in addition to Pencil & Spoon, has been doing some work for Pilsner Urquell, had a camera crew follow him around the hall at the Great...

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Beer In Ads #1282: Have A Good Time

Thu, 08/14/2014 - 21:38
Thursday’s ad is yet another one from the United States Brewers Foundation, this time from 1956. This was part I love the ad copy on this one in particular. “Beer has a very special way of saying … ‘Have a good time.’” And check out the great advice in the inset...

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Ballantine IPA To Return

Thu, 08/14/2014 - 11:55
This is exciting news. Pabst is bringing back the iconic Ballantine IPA, one of the few ales made by a bigger brewery, and one of the only examples of an India Pale Ale before the 1980s. There were, I believe, maybe a dozen or so American IPAs after prohibition, though by the 1960s Ballantine was...

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NFL Football: Pick The Winners At Brookston Fantasy Games 2014

Thu, 08/14/2014 - 07:50
This is the eighth year for the Brookston Fantasy Football Games. We’ve had a lot of fun over the last seven, so if you love football and beer, consider joining us this year, whether you’ve played in past seasons or are a newcomer. The NFL season begins on Thursday September 4, so...

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Beer In Ads #1281: How Much Does The Brewing Industry Pay In State Excise Taxes?

Wed, 08/13/2014 - 23:43
Wednesday’s ad is another one from the United States Brewers Foundation, this time from 1951. It’s another ad reminding people, with Prohibition less than two decades in the rearview mirror, that the brewing industry contributes quite a bit to the economy. In this case, the figure is...

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